Workshops and Seminars

Single Sessions or a Tailored Series: 

 • 2 hour • half day  • 1-2 days • 3-5 days

Follow up coaching is recommended to support recall and transfer to habit

 

Participants develop skills through theory and practical experiential learning based on discussion, case studies, examples, and practice exercises. Courses are designed for consultative business-to-business roles including new and seasoned sales professionals, account managers, customer service and support specialists, consulting engineers, IT, legal or accounting professionals.

Marilyn Johnson has practical experience in chemical, technology, software but more importantly in the oil and gas industry to work with your real world challenges and examples. That means Marilyn can help you define what problem you are trying to solve with training and if training is the right answer. Program length and content can be customized from component modules and your real world cases.

Selling Fundamentals

Consultative
Selling Skills

Professional
Effectiveness

Team
Effectiveness

Marketing and Sales Basics: Introduction to Your Role and Responsibilities

Professional Selling Basics: For the Technical Professional

Handling the Disappointed and Upset Client

Plan and Facilitate Effective Meetings for Brain Storming, Discussion, Decision Making, Planning and Problem Solving

Communication Styles: Your Impact, Building Rapport and Trust

Selling Services: A Different World Than Selling Products

Listening Skills

Developing a Team Charter

Prospecting and Cold Calling: Developing Confidence and Skill

 

ABQ2 - Asking Better Quality Questions

Developing Collaborative Skills in Teams

Discovering Buyer Needs and Wants: Keys to Powerfully Differentiate Your Services

Consultative Selling Skills: Learning about Your Buyers and Their Decision Process

 Selling Value and Benefits: Defend Your Price

 Coaching Basics for Project Managers

The Selling Conversation: A model to advance the sale.Discovering Buyer Needs and Wants:  Keys to Powerfully Differentiate Your Services

Soliciting and Handling Objections and Buyer Resistance

 

 Effective Business Development Activities with Current and Prospective Customers

 

Strategic Account Management

Presentation Skills

Negotiating: Schedules, Fees and Deliverables

 

Preserving, Strengthening, and Expanding Client Relationships

Networking Skills 

 Dealing with Angry, Difficult or Ambivalent People

 Trade Shows: Effective Preparation and Show BehaviorBoardroom Presence 
 Preparing for your next client meetingTelephone Selling and Customer Service Skills 
 Conducting an Effective Selling Meeting

 Giving and Receiving Constructive Feedback

 

 

 

Inspirations

Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.

- - Jim Collins, Good to Great ©

Recommended Reading

Best Sales Reads

  • Brain $ Sell, Tony Buzan & Richard Israel, McGraw Hill 1997

more

Talent Assessment

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 Leaderships

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Customer Service

FREE Resources

  • Tips and Tools